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Broadcom Targets Multimedia

Broadcom announces advanced new development platform for portable multimedia devices

February 13, 2007

1 Min Read

BARCELONA -- Broadcom Corporation (Nasdaq: BRCM), a global leader in semiconductors for wired and wireless communications, today announced the availability of a new development platform for portable multimedia devices. The platform integrates all the hardware and software components required to build advanced multimedia devices into a single, modular design. The new reference design combines Broadcom's proven Bluetooth(R), Wi-Fi(R), power management and FM tuner technologies, with a high performance Broadcom(R) VideoCore(R) applications processor, to provide a platform capable of playing the most demanding multimedia content. A complete board support package is included to ease software development and speed time-to-market. The new development platform will be demonstrated this week at 3GSM World Congress in Barcelona, Spain.

With the increasing popularity of portable music players, system developers must add communications and other features to differentiate their products from the competition, while still accommodating consumer demand. These new capabilities significantly increase the complexity of the system and create many new development and interoperability challenges that often force manufacturers to make compromises in their selection of individual components. Broadcom's new development platform reduces design complexity by integrating a set of proven and interoperable industry leading components, designed to work together, and driven by a powerful VideoCore applications processor.

"This new development platform makes it easy to produce compelling products based on applications processors, enabling tremendous multimedia capabilities and advanced wireless connectivity," said Robert Swann, Director of Marketing for Broadcom's Mobile Multimedia line of business. "Since we provide a formidable range of industry-leading wireless communications solutions, this platform provides our customers with the focus needed in providing a no-compromise multimedia experience using the innovative low power VideoCore architecture."

Broadcom Corp. (Nasdaq: BRCM)

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