Blyk Claims 100K Members

Blyk hits 100,000 members six months ahead of schedule

April 25, 2008

1 Min Read

LONDON -- Blyk, the new mobile network for 16-24 year olds funded by advertising, has signed up over 100,000 members since its launch in the UK at the end of September, 2007. Members have embraced the Blyk concept so rapidly that annual member targets have been reached six months ahead of schedule, establishing it as a powerful new media for connecting advertisers with young people.

Blyk gives members free texts and minutes every month which equates to an individual saving of over £280[1] each year – with no contract, no hidden costs or fees – in return for receiving up to six highly targeted advertising messages per day from brands including Xbox, Adidas, STA Travel, Penguin, Brylcreem, Boots, COI and RSPCA.

The ad campaigns that fund the service have generated industry leading average response rates of 29%, at a time when trust in other forms of mass advertising is falling and brands are finding it increasingly difficult to engage with young people.*

Shaun Gregory, UK CEO said: "Young people have embraced Blyk because it makes phone bills and contracts a thing of the past. We believe that communication should be free, like most other forms of media in the UK. Blyk provides brands and advertisers with an exciting way of reaching the youth market in a very personalised way that works. Reaching 100,000 members is significant for advertisers because it gives them the opportunity to engage with a mass youth audience in a highly efficient and cost-effective way. In six months we have built up a deep knowledge of our member base which now exceeds many established youth media players and with over 7 million 16-24 year old phone owners in the UK there is huge potential for growth."

Blyk

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