Bango Offers Sales Channel

Bango launches free mobile Web service, Bango Starter, to remove the costs of selling digital content on the mobile Web

May 14, 2007

1 Min Read

CAMBRIDGE, U.K. -- Bango announced today the launch of a free mobile web service - Bango Starter - to remove the costs of selling digital content on the mobile web. While the cost and complexity of selling content direct to mobile using old Premium SMS services is rising, the mobile web model is simplifying access to mobile users and driving costs down.

For no cost, this lightweight version of the Bango Service gives businesses, brands and individuals the opportunity to use Bango to experience the benefits of the mobile web to sell their digital content. Anyone with small libraries of content can sell them to consumers world-wide on any network with a full choice of payment options: on phone bill; credit/debit card or PayPal.

The mobile web is the ideal environment for selling as consumers increasingly use mobile search to find the content they want. In addition, the roll-out of flat-rate data charges by operators during 2007 encourages people to browse more often. Through the Bango Service, content providers are increasingly benefiting from this growth in mobile web usage, which is replacing SMS as the way to interact with mobile users.

"The internet way of working with low cost of entry and global reach provides a refreshing change for the mobile content industry," said Ray Anderson, CEO of Bango. "By providing global WAP billing and the mobile search basics for free with our Bango Starter service, we encourage the 'long tail' of smaller businesses to give the mobile web a try." Ltd.

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