ATCi Bows 'CentralCast'

ATCi introduces CentralCast DMA solution

October 23, 2008

2 Min Read

PHOENIX -- Antenna Technology Communications Inc. (ATCi), a provider of ground-based commercial satellite communications systems and services announced the introduction of CentralCast(TM) - a solution that will address another overlooked issue with the FCC analog to digital mandate looming in 2009. As an all-digital service being implemented by station groups, CentralCast(TM) enables broadcasters who currently rely on microwave transmissions and fiber networks to send their signals to off-air repeaters, cable headends, and DBS uplink sites.

CentralCast(TM) technology enables broadcasters to use affordable point- to-multipoint C-band or Ku-band satellite delivery to better realize their market share potential and efficiently reach more households. CentralCast(TM) offers an affordable digital signal for VHF/UHF broadcast TV stations across the country that allows them to cost-effectively saturate their DMA. With this in mind, ATCi has made approximately 20 systems available to extend the DMA's reach prior to the 2009 deadline. Digital compression technologies have made it more affordable for broadcast stations to use satellite solutions, which in most cases are more effective and reliable than microwave and ground- based services.

"There appears to be no FCC analog to digital mandate for the translators outside of each DMA's 40-mile radius. In the Western U.S., this is an even bigger problem due to lack of regulatory clarity and the sheer distance and the cost of moving to digital microwave distribution," said Gary Hatch, ATCi's CEO. "Additionally, there will be a digital hard cut-off in 2009, and 80 percent of nationwide translators will still be analog under the current rules and regulations. ATCi, in conjunction with satellite operators, is pleased to provide a solution that addresses the needs of the projected 20 million people on fixed incomes such as; elderly and those on indigenous reservations and other needy people outside of each DMA 40-mile radius who otherwise would have no access to Emergency Alert Systems, Amber Alert and other Homeland Security Services so necessary for safety in today's tumultuous world," Hatch concluded.


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