Acision Launches Collect SMSAcision Launches Collect SMS

READING, UK.. -- Acision, a world leader in mobile data, has today announced the launch of its Collect SMS and Prepaid SMS Reply services. Shortlisted for the 2011 Mobile Messaging Awards, these groundbreaking services enable the funding of messages which would normally be undelivered due to lack of credit on the part of the sender. Collect SMS is modelled on the well known collect call procedure and enables prepaid customers to send messages even when out of credit by requesting that the receiver accept the charges for the inbound message. Prepaid SMS Reply enables customers to ‘gift’ a free SMS reply to contacts including friends, family or colleagues.

Today, globally, 75% of mobile users are pre-paid subscribers[i] who typically exhaust their account credits some time before their usual recharge at the end of the month. The impact of this is that, on average, an operator can have around 10 million messages per month for which they can never guarantee the revenue – lack of credit is responsible By meeting a real and existing user need to communicate, Collect SMS and Prepaid SMS Reply offer operators the opportunity to capture additional revenue streams by facilitating the delivery of chargeable SMS traffic that would have previously been rejected due to lack of credit.

“With Acision Collect SMS and Prepaid SMS Reply services, operators are able to run this lost revenue into profit, positively impacting their bottom line while improving the user experience. Specific interest comes from the Latin-American, African and Asian markets, where we expect these services to be part of operator’s standard offering within the next two years. With its unparalleled experience in messaging, Acision is uniquely equipped to provide the operator with a solid business proposition with multiple business model options for increasing messaging usage and revenues.”

Acision BV