3 Reports New Year's Eve Data Surge3 Reports New Year's Eve Data Surge

Smartphones and Facebook helped to drive a fivefold growth in New Year's Eve handset data in just 12 months, according to operator

January 10, 2012

1 Min Read

LONDON -- The amount of data Three’s smartphone customers used on New Year’s Eve leapt from 14 terabytes (TBs) in 2010 to a massive 80TBs in 2011.

To put it in perspective, it’s the equivalent of almost 21m MP3 tracks, or roughly 118,000 DVD movies, downloaded onto smartphones in the UK in just 24-hours.

The trend continued through New Year’s Day, with 74TBs used compared to 14TBs the year before.

Facebook was one of the most popular services as people rung in the New Year, with a 20% jump in traffic between midnight and 1am.

Three expects smartphone adoption among customers to reach almost 100% this year, as more and more people realise their capabilities.

Traditional mobile traffic grew too, but this growth was hugely outstripped by data. SMS levels grew from 36m on New Year’s Eve 2010, to 46m this year, while calls went from 19m last year to 21m.

Three UK

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