3 Launches in Sweden3 Launches in Sweden

Mobile video communication provider '3' launches marketing campaign, begins to take pre-bookings in Swedish retail outlets

May 5, 2003

1 Min Read

STOCKHOLM -- 3, the leading mobile video communication company, is launching. 3 believes that mobile video communication will give people a new way to reach each other. You can see, feel and experience more in the mobile, which brings mobile communication closer to real communication (face to face). 3’s services are based on mobile video communication, advanced telecom services and national coverage of voice.

Today we start to take pre-bookings in the first retail outlets in our national distribution network and in our Flagship Stores at Stureplan in Stockholm, Kungsportsplatsen in Gothenburg, and Hamngatan in Malmoe.

“Mobile video communication provides new opportunities to enrich communication for our customers. We have started to develop the usage in all aspects from child health care, sport and business”, says Chris Bannister CEO at 3. “We are the first to provide mobile video communication, and others will follow us. People can today make a video call (MoVi) as natural as we have been making voice calls for the last decade.“

Today we have also started a marketing campaign based on outdoor advertisement, TV, internet, newspaper, magazines and tactical activities to meet with customers.

“We offer today mobile video and other advanced services at attractive prices for the frequent user of mobile communication. Trough our offering you will be first with mobile video and get attractive prices on voice calls by choosing the package that corresponds to your current usage of the mobile,” says Fredrik Landahl, Marketing Director of 3. “We give more value for the money.”

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