AUSTIN, Texas -- SXSW -- Once a year, the worlds of film, music and interactive media come together in the Texas state capital to talk tech, showcase up-and-coming talent, drink lots of beer and eat lots of tacos.
Okay, there's more to it than that -- in fact, no matter what your interest is, there is likely a South by Southwest session perfect for you. It's ten days of top-notch speakers, great discussions and a lot of fun mixed in.
For us SXSW newbies at Women in Comms, what impressed us first was the sheer number of women in attendance, but also by the amount of great content around the myriad issues of being a woman in the tech industry. Enlightened discussions took place on how to shake up "bro culture," why women exit the industry, how companies like Pinterest are tackling change and much more. (See Silicon Valley Writer Foresees End of Bro Culture and Tech Leaders: Diversity Critical to Product Dev.)
Of course, we also took time to observe all the weird and wonderful things that Austin has to offer during its annual time to shine. While we didn't make it into a number of the popular panels (sadly, including the Game of Thrones one or the Veep cast appearance) due to the outrageously long lines to get in, we still saw some action worth sharing.
Click on the image below to see a short slide show of the sites, sounds and smells (you can imagine them) of SXSW 2017.
— Sarah Thomas, , Director, Women in Comms