& cplSiteName &

Axiata Digital Services' Lye: Find the Right Leader to Follow

Gagandeep Kaur
2/19/2018
50%
50%

It is rare that you come across a 32-year-old female associate director of strategy in any business, rarer still in the telecom industry. Amanda Lye, a young and dynamic senior executive at a major APAC operator, is definitely an anomaly.

Axiata Group Berhad , a prominent telecom group in South East Asia, formed Axiata Digital in 2012 to capture the rapid growth in Internet-based business. It has 29 digital brands in various allied segments, including mobile money, mobile advertising, e-commerce and entertainment.

In this interview, Lye, the company's associate director of strategy, talks about her career growth, her job and the advice she would like to give to young women trying to make a mark in telecom and allied industries:

Amanda Lye, associate director of strategy at Axiata Digital
Amanda Lye, associate director of strategy at Axiata Digital


Join Women in Comms for an important morning of networking and discussion at our annual WiC networking breakfast event in Denver on March 22. Let's put an end to sexual harassment in the workplace. There's still time to register for this free event!


Women in Comms: Tell us a bit about your career journey and your job role here at Axiata.

Amanda Lye: I joined Axiata about ten months back, and I come from a consulting background. I was with Accenture before I joined Axiata, and prior to that I was with PricewaterhouseCoopers. Initially when I joined my role was supportive, and I also had to blend into the culture here, but now I am involved in major initiatives of the organizations. My role is fairly widespread in terms of scope: I cover strategy, business development and portfolio management.

I have also attended a few board meetings where I was often the only woman present and also the youngest member at the meeting [laughs]. In that sense I feel very privileged to have been given these opportunities at such a young age.

WiC: What are the initiatives taken by Axiata to promote gender equality?

AL: As far as I know, there is no formal plan at Axiata Digital to promote gender inclusiveness but it is definitely a part of our DNA and culture. It is also a very young organization with a number of millennials in the workforce, so that also helps. The average age of the workforce at Axiata Digital is mid to late 30s. As part of the entire Axiata Group, 30% of the 25,000 employees are women.

WiC: What would be your advice to women who are entering this industry now?

AL: Find your niche in the industry. Since I came from a consulting background, I had skills which can easily be applied but still were not very common in this industry. This has definitely helped me grow.

Beyond that, find the right leader to follow … a leader that will empower you and support you is also quite important. A good leader will open new doors and opportunities for you. But most importantly, be yourself and be confident in your own abilities.

— Gagandeep Kaur, contributing editor, special to Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Mentor Monday
In this Mentor Monday, Cistola explains how identifying coaches both outside and within her workplace has made a huge impact on her career path.
Tracy Nolan explains the difference between mentorship and sponsorship and the benefits of both. She shares how her career was shaped by an influential sponsor, and provides insight on how women in comms and tech can identify and foster relationships with mentors and sponsors.
When Jennifer Kyriakakis didn't like the culture of the large company that acquired the business she was working for, she broke away and created her own with a focus on innovation.
Noora Mat Rifin, SVP of Customer Life Cycle Management at Celcom Axiata Berhad, advises women to follow their passion and seize opportunities in comms, despite the challenges.
Tami Forman, executive director of Path Forward, shares how the nonprofit is helping women who have taken a career break return to the workforce at companies such as Verizon.
Featured Video
Flash Poll
Upcoming Live Events
May 6-8, 2019, Denver, Colorado
May 6, 2019, Denver, Colorado
September 17-19, 2019, Dallas, Texas
October 1, 2019, New Orleans, Louisiana
October 2-22, 2019, Los Angeles, CA
October 10, 2019, New York, New York
November 5, 2019, London, England
November 7, 2019, London, UK
December 3-5, 2019, Vienna, Austria
December 3, 2019, New York, New York
All Upcoming Live Events
Partner Perspectives - content from our sponsors
Building E2E IP Networks for the 5G & Cloud Era
By Gao Ji, President, Huawei Router & Carrier Ethernet Product Line
A Roadmap for Operators in the 5G & Cloud Era
By Kevin Hu, President, Huawei Network Product Line
Huawei Introduces Autonomous Driving Core Network
By David Fang, Chief NFV Marketing Expert & Solution Director, Huawei Cloud Core Network
Huawei Shows 5G in Action at MWC
By Ken Wieland, for Huawei
All Partner Perspectives