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Women In Comms

SlideshowAT&T VP: LTE to 5G & One That Wasn't Meant to Be

Dr. Alicia Abella, vice president of Advanced Technology Realization, AT&T
Dr. Alicia Abella, vice president of Advanced Technology Realization, AT&T

Sarah Thomas 1/29/2018 | 11:09:22 AM
failing fast Learning how to "fail fast" in business can be more illuminating than your successes. I thought it was interesting that Abella highlighted that, and great that a company like AT&T was agile enough to pivot. I wouldn't say her music service was a complete flop, since elements of it are in popular apps like Spotify today. (But, I'm also with the focus groups that said music is more of a background activity not an actively social one.)
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