With the cable industry's power consumption steadily rising and no end clearly in sight, Light Reading is now working with top cable technologists to spread the word about energy conservation and cost reduction.
In case you missed the formal announcement earlier this summer, Light Reading is teaming up with the Society of Cable Telecommunications Engineers (SCTE) and SCTE's global arm, the International Society of Broadband Experts (ISBE), to create and distribute multimedia content about energy-saving programs and measures that cable operators can undertake. The new Light Reading-SCTE/ISBE partnership follows an earlier agreement between the two organizations to jointly develop research reports, industry surveys, webinars, white papers, infographics and video interviews on numerous tech topics. (See Why We're Teaming Up With SCTE.)
Under the new pact, Light Reading and SCTE/ISBE will expand that agreement to produce a wide range of educational and informational content solely on energy issues, including: webinars; research reports; videos; bylined articles; white papers; blogs and other multimedia materials. The two organizations will jointly identify topics that align with SCTE/ISBE's Energy 2020 program, while Light Reading will take the lead in producing the media materials. (See Light Reading & SCTE/ISBE Team Up for Energy 2020 Content Creation & Distribution.)
The Energy 2020 partnership kicked off earlier this summer with a series of video interviews with top cable technologists. The video interviews are focusing on energy-saving technologies, projects and procedures that the industry is developing and deploying.
So far, we've run video interviews with: Mark Dzuban, president and CEO of SCTE/ISBE; Dan Cooper, vice president of critical infrastructure for Charter Communications Inc. and chair of the SCTE/ISBE Standards Program's Energy Management Subcommittee; Ian Oliver, managing director of the Trenchant Group and a member of the SCTE/ISBE Standards Program's Energy Management Subcommittee; and Dave Fellows, co-founder and CTO of Layer3 TV and chief scientist of the SCTE/ISBE Energy 2020 program. (See CEO Chat With SCTE/ISBE's Mark Dzuban, Energy 2020: Growing Services, Not Consumption, Energy 2020: Creating Unique Standards for Cable's Unique Networks and Energy 2020: Technology Innovation to Fuel Power Efficiency.)
In the next joint project, the two organizations are collaborating on a white paper and a webinar about how cable operators can save energy through virtualization. Senior executives from Comcast Corp. (Nasdaq: CMCSA, CMCSK) and two vendor/sponsors, Cisco Systems Inc. (Nasdaq: CSCO) and Nokia Corp. (NYSE: NOK), are also participating in this project. The webinar is slated for Wednesday, September 21 at 11 a.m. ET. We'll have more on that in a blog next month.
The Energy 2020 program is designed to bring together cable operator and vendor expertise to create alignment on standards and operational practices, drive design and implementation of equipment, and create training resources that will enable workforce teams to optimize technology for maximum efficiency. Energy 2020 is targeting the following goals by the end of the decade: reduction of power consumption by 20% on a unit basis; energy cost reduction by 25% on a unit basis; reduction of grid dependency by 10%; and optimization of technical facilities and data centers footprint by 20%. (See SCTE Energy 2020 Program Unveils Key Suite of Metrics Standards.)
"SCTE/ISBE's willingness to take the energy bull by the horns is driving the type of technology and operational innovation that are essential for Light Reading's audiences," said Steve Saunders, CEO and founder of Light Reading. "By working with SCTE/ISBE to create a dedicated flow of information, we have the ability to elevate the visibility of energy management techniques across all of our Light Reading communities."
"Energy 2020's global importance to our industry and the communities we serve requires a partner that can leverage technical understanding, multi-platform content distribution and international scale," said Mark Dzuban, president and CEO of SCTE/ISBE. "Our partnership with Light Reading will advance awareness of how cable's energy management efforts can contribute to both business outcomes and environmental quality."
— Alan Breznick, Cable/Video Practice Leader, Light Reading