Apple has long been a partner for communications service providers in the consumer market. Now, Apple is stepping up its partnership with Cisco, presenting new opportunities for service providers in that realm.
Demand for iPhones has driven demand for consumer data connectivity, which builds business for communications service providers. But Apple's enterprise strategy has largely been benign neglect. Consumers bring their iPhones, iPads and Macs into work; Apple provides some technology support and enterprise partnerships, but Apple hasn't made the enterprise a focus.
Now, Apple is signaling a change, with CEO Tim Cook making a rare -- maybe unprecedented -- appearance at another vendor's event. Cook took the stage with Cisco CEO Chuck Robbins at the Cisco Live customer event in Las Vegas Monday.
The two CEOs hugged it out -- literally -- and pitched their partnership as the best choice for enterprise security. Indeed, Cook said that enterprises that implement Cisco and Apple solutions together should get a break on their cybersecurity insurance.
Our sister site, Enterprise Cloud News, has more: Apple Hugs Cisco in Big Enterprise Push.
— Mitch Wagner Editor, Enterprise Cloud News