NEW YORK -- Comcast Advertising, the advertising arm of Comcast Cable, a division of Comcast Corporation (Nasdaq: CMCSA), today announced the appointment of Joel Armijo as senior vice president and chief financial officer.

In this position, Armijo will lead the creation and execution of the company’s financial vision, strategy and operations and work closely with Comcast Advertising leadership to drive business performance and success. He begins his new role this month and reports to Marcien Jenckes, President, Advertising, Comcast Cable.

Armijo has held senior leadership, finance and strategy roles across a variety of media sectors, including OTT, pay TV, cable, media, publishing and equity research.

He joins Comcast Advertising from fuboTV, a sports centric live TV streaming service. As CFO, he helped fuboTV successfully raise and navigate consecutive rounds of venture capital funding and built out the company’s accounting, finance, programming and customer service teams. Prior to fuboTV, Armijo was the CFO of AT&T’s AdWorks (now part of Xandr). Armijo moved over from the DirecTV side, where he was vp, revenue, strategy and planning, responsible for special projects. He helped drive key company initiatives on the addressable advertising front, including the launch of D2, a joint venture with Dish Network, focused on addressable political advertising, where he also served as a member of JV’s operating committee.

Comcast