Differentiating from the competition by leading with managed services. Every United WiFi BLAST subscriber gets ProtectIQ to guard against malicious websites, viruses, and intrusions—and they can see how many threats have been blocked in the United WiFi BLAST app. United Fiber also offers ExperienceIQ to help subscribers control their home network access, filter unwanted content, and specify devices for bandwidth prioritization.

Growing their brand using the Calix Market Activation Program. To support their build plan to pass 36,000 additional homes and businesses in St. Joseph, United Fiber quickly accessed and customized world-class marketing materials to launch a powerful omnichannel marketing campaign in just weeks. This included local media, social media, TV and radio ads, billboards, direct mail, and more. The campaign drove more than 20,000 unique views of the St. Joseph landing page in a single week and led to an 11 percent increase in subscriber signups for United Fiber service following the announcement.

Optimizing the subscriber experience. Calix Operations Cloud enables United Fiber to proactively detect and address any network issues before they impact subscribers. Through Marketing Cloud, the cooperative can identify subscribers that may be running speed tests or investigating competitive services and reach out to improve their experience. This focus on experience—along with world-class, local customer service—is why United Fiber enjoys a Net Promoter Score℠ (NPS®) of 62, compared to the average telecommunications industry score in the 30s.