The Devil's in the Details
11:15 AM -- In examining Comcast Corp. (Nasdaq: CMCSA, CMCSK)'s second-quarter results, we need to look beyond the obvious in determining any significant trends affecting an industry bellwether with more than 24 million customers. (See Comcast Profits Grow, Sub Adds Slow .) The results were excellent from a profit standpoint, but a closer look at the longer-term trends is more revealing, as the MSO's basic video subscriber total continues to erode. With the broadcast digital transition, it would be logical to think an uptick in subs would be in order for 2009, but that did not materialize, perhaps indicating that over-the-air TV viewers signed up for other pay TV options. By the numbers:
- Total customers continued to lose ground since 2007 (-4 percent), although a substantial part of the loss was in 2008.
- Total digital video customers increased by a respectable 13 percent during the period from FY 2007 through the second quarter of 2009, but growth has slowed significantly this year.
- High-speed Internet customers jumped by a respectable 12.7 percent during the same period, but, again, slowed this year.
- Advanced service customers grew by 29 percent during that period, on track with the 2008 gains.
- Voice subs grew by 57 percent during this span, but they are not on track to repeat the feat.
- The average revenue per customer rose 16.6 percent during the period, indicating a strong up-sell of existing subs to advanced services.