Name That Stadium

1:00 PM -- AT&T Inc. (NYSE: T) is reportedly in the mix to win the naming rights of the new stadium under construction for the Dallas Cowboys. Off the top of my head, that would make three major sporting venues that AT&T currently has its name on -- along with the AT&T Center in San Antonio where the NBA's Spurs play, and AT&T Park in San Francisco where the baseball Giants play.

Verizon Communications Inc. (NYSE: VZ) is much more conservative in the stadium naming rights space, based on the zero research I put into this. Off the top of my head, I can only think of the Verizon Center in Washington where the NHL's Capital's and NBA's Wizards play. And finally, Qwest Communications International Inc. (NYSE: Q) has Qwest Field in Seattle where the NFL's Seahawks do battle, and they've also got a college basketball arena in Omaha, Neb.

I tried to think of another industry where all the major players had their names stamped on a major sporting venue, and the first one that came to mind was the airline industry. American Airlines has arenas in Dallas and Miami, United has one in Chicago, Delta in Salt Lake City, and USAirways in Phoenix. Continental used to have the arena at the Meadowlands in New Jersey, but recently gave those rights up to Izod -- a clothing company that beat out rapper Jay-Z's Rocawear clothing brand for the naming rights. (Why couldn't they find a way to have the Rocawear Center?)

Anyway, I found it ironic to see that telcos and airlines -- two extremely low margin businesses -- had such a strong presence, shelling out millions of dollars to put their names on some gawdy new sports arenas. Would that really convince you to sign up for an AT&T wireless plan over Verizon or fly American over United? I feel their money could be better spent elsewhere.

— Raymond McConville, Reporter, Light Reading

Pete Baldwin 12/5/2012 | 3:42:47 PM
re: Name That Stadium >In baseball, the beverage industry has a firm presence with Coors Field, Minute Maid Park and Miller Park.

Remember the old Sesame Street song? "One of these things is not like the others...."

I thought it was hilarious when they named a sports field after Minute Maid.

On a separate rant (you should stop reading right now), that mini-golf-course of a field they've installed in Houston is an abomination. A hill in center field?? And what's with the line pained on the wall to indicate home runs -- how about, if it goes OVER THE WALL, it's a home run, and if the wall's too freakin' high, that's yer own damn fault for building a lousy ballpark in the first place.
haimsny 12/5/2012 | 3:42:47 PM
re: Name That Stadium In baseball, the beverage industry has a firm presence with Coors Field, Minute Maid Park and Miller Park. Philadelphia is a place where the financial industry is rampant: the Eagles play at Lincoln Financial Field, the Phillies play in Citizens Bank Park and the Flyers play at the Wachovia Complex.
OldPOTS 12/5/2012 | 3:42:43 PM
re: Name That Stadium Just try to buy a ticket.

The price for parking is the same as some seats in other stadiums.

Raymond McConville 12/5/2012 | 3:42:39 PM
re: Name That Stadium Minute Maid Park - awful name indeed...but...lest we forget its previous name - Enron Field! I think that's a marked improvement!

With beverage companies, you forgot Busch stadium in St. Louis.

One of my favorite corporate names that doesnt sound like a corporate name is "Great American Ballpark" in Cincinnati. It's named for an insurance company, but man that has a nice ring to it.

New York is a city that doesn't have a single major sports venue with a corporate name. (unless you count Izod Center in Jersey, which I don't.) Sadly that is about to change with all the new stadiums going up. Although the Mets new ballpark name, Citi Field, has a nice ring to it as well.

okay I'm done...
metroman 12/5/2012 | 3:42:34 PM
re: Name That Stadium How about

Melbourne Australia - Telstra Dome
Toronto - Rogers Arena

Bolton, England - Reebok Stadium

If you want to be a Stadium Sponsor, there is one available in the UK if your budget is limited. Make your way to


and you could represent one of the emergent members of the Arngrove Northern League Division 1 and your company name could be on the lips of literally 10s of people.

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