Name That Stadium
Verizon Communications Inc. (NYSE: VZ) is much more conservative in the stadium naming rights space, based on the zero research I put into this. Off the top of my head, I can only think of the Verizon Center in Washington where the NHL's Capital's and NBA's Wizards play. And finally, Qwest Communications International Inc. (NYSE: Q) has Qwest Field in Seattle where the NFL's Seahawks do battle, and they've also got a college basketball arena in Omaha, Neb.
I tried to think of another industry where all the major players had their names stamped on a major sporting venue, and the first one that came to mind was the airline industry. American Airlines has arenas in Dallas and Miami, United has one in Chicago, Delta in Salt Lake City, and USAirways in Phoenix. Continental used to have the arena at the Meadowlands in New Jersey, but recently gave those rights up to Izod -- a clothing company that beat out rapper Jay-Z's Rocawear clothing brand for the naming rights. (Why couldn't they find a way to have the Rocawear Center?)
Anyway, I found it ironic to see that telcos and airlines -- two extremely low margin businesses -- had such a strong presence, shelling out millions of dollars to put their names on some gawdy new sports arenas. Would that really convince you to sign up for an AT&T wireless plan over Verizon or fly American over United? I feel their money could be better spent elsewhere.
— Raymond McConville, Reporter, Light Reading