Insight's Old Hat

10:55 AM -- Insight Communications Co. Inc. , following similar trends at Mediacom Communications Corp. and Time Warner Cable Inc. (NYSE: TWC), managed to add basic video customers in the first quarter. (See Insight Posts Q1, Mediacom Gets Serious About Wideband, and TWC Basics Boosted by Digital Transition.)

Insight, a privately held MSO that continues to post financial data, added 16,000 basics in the period, a 5 percent year-over-year growth rate that extended its total to 723,700. Insight did not indicate the reason for the rise (we've asked), but Time Warner Cable and Mediacom attributed a portion of their recent basic sub growth to the broadcast digital transition, which doesn't wrap up until June 12. (See Broadcasters Rally 'Round June 12 and Insight Posts Q1.)

Of course, adding basics is old hat for the nation's ninth-largest MSO. For all of 2008, Insight signed up 33,700 net new basics. (See Insight Posts '08 Results.)

During the quarter, Insight added 19,900 high-speed Internet subs, 24,500 phone subs, and 30,700 digital video subs, which was a quarterly record. The New York-based MSO also said first-quarter revenues rose 15 percent, to $236 million.

As for Insight's skyward competitors -- DirecTV Group Inc. (NYSE: DTV) and Dish Network LLC (Nasdaq: DISH) -- they've been on opposite ends of the sub growth spectrum. DirecTV added 460,000 net newbees in the first quarter, while Dish bled out 94,000. (See DirecTV Subs Surge in Q1 and Dish Serves Up Q1.)

— Jeff Baumgartner, Site Editor, Cable Digital News

Interested in learning more on this topic? Then come to Cable Next-Gen Video Strategies: Competing in the Three-Screen World, a one-day conference that will take a comprehensive look at the cable industry's attempts to generate revenues and fend off its rivals by deploying next-generation video technologies. To be staged in Atlanta, June 25, admission is free for attendees meeting our prequalification criteria. For more information, or to register, click here.

Be the first to post a comment regarding this story.
Sign In