Although ODOL (evidently just the working title) is part of a broader "TV Everywhere" strategy, the service initially will be restricted to customer home PCs.
Comcast has not announced a formal launch date, but the MSO's blog notes that the company recently increased its tech trial from 5,000 to 7,000 users, and that 24 networks are so far on board with the effort.
In other MSO-related TV Everywhere news, Rogers Communications Inc. (Toronto: RCI) SVP David Purdy told attendees at the B&C/Multichannel News OnScreen Media Summit in New York Wednesday that the Canadian cable operator expects to launch its own Web TV service on Nov. 17 with 15 programming partners. And chalk up another win for Comcast-owned media publishing entity thePlatform Inc. Rogers told folks at the confab that it has picked that company to manage the service, which will be offered to the MSO's 2.3 million subs.
According to The Wall Street Journal, Walt Disney Co. (NYSE: DIS)'s close to launching "Keychest," the code-name for such a technology. The idea: Consumers pay once for a Keychest-enabled video title stored in the "cloud," and allowing viewing to an array of devices, including PCs, TVs, and mobile devices.
Keychest, reportedly to be unveiled sometime next month, could butt heads with the Digital Entertainment Content Ecosystem (DECE), which counts Comcast among its backers.
Joining the team are new partners for Docsis 3.0 chips -- Texas Instruments Inc. (NYSE: TXN); cable modem/gateways -- Netgear Inc. (Nasdaq: NTGR), Mplus Technology Co., Hitron Technologies Inc. , and SerComm Corp. ; and digital rights management -- Widevine Technologies Inc. (See BigBand IDs IPTV Partners .)
The strategy is a familiar one for BigBand. In 2006, when BigBand still sold "core" cable modem termination systems (CMTSs), it announced a Docsis 3.0 integration that teamed a wideband modem from Netgear with BigBand's Cuda CMTS and BME (Broadband Multimedia-Service Edge) products. (See BigBand Terminates CMTS.)
ZillionTV, which recently laid off about one third of its staff and has delayed a commercial launch until sometime in 2010, said Jack Lawrence has taken over the CEO role. Lawrence, most recently the head of North American ops for Hong Kong-based toymaker Corgi International, also served at datacasting specialist Dotcast.
Although the changes again put a big question mark on ZillionTV's future, the company's intent is to distribute its content in partnership with ISPs and through a complementary direct-to-consumer model that would see ZillionTV's software embedded in TVs and other broadband-enabled devices.
Oh, so that's what that was.
— Jeff Baumgartner, Site Editor, Cable Digital News
Interested in learning more on this topic? Then come to TelcoTV 2009, the telecom industry’s premier event for the exploration of a comprehensive entertainment convergence strategy, to be staged in Orlando, Fla., November 10-12. For more information, or to register, click here.