Back to School
This month's entry is a Q&A with SCTE President and CEO Mark Dzuban (pictured above), who discussed the results of a new exec education program/partnership with the Tuck School of Business at Dartmouth for cable MSOs, programmers and suppliers. The first week-long program wrapped up April 30. (See SCTE Takes Cable Execs to School and SCTE Goes to School.)
Light Reading: How successful was the Tuck program?
Dzuban: By all measures, it was a huge success. We had a full house in our first class, which was what we were shooting for when we started the program, and every one of them was engaged. Every time a question was asked, hands shot up all over the room. When the classmates were teamed into working groups, you could hear the buzz out in the hallway. It was clear that every single attendee was 100 percent committed to getting as much as possible out of this program, and the program delivered on that.
Light Reading: What did this program give vendors and operators that they can't get from their existing executive training programs?
Dzuban: There are a couple of things that make this program distinctive. First, there's the ability for technology, operations and other company functional professionals to gain or sharpen, in an Ivy League learning environment, the business, communications and leadership skills that will increase their effectiveness and value within their organizations. The other important thing about this program is how the intensive five-day program served as a venue for additional sharing and growth among all of the participants.
Light Reading: What was the most notable moment for you during the week?
Dzuban: There were so many of them this past week that stood out to me. From the lively and insightful discussions during the many professors’ presentations, to the one-on-one classroom assignments which allowed classmates to pair up on different projects, to the energetic discussion with top industry analysts, to a host of structured, yet casual events -- such as the numerous meals and receptions -- throughout the class which facilitated in-depth learning and interactions with classmates.
One of the moments that I thought really captured the essence of the program was when I saw a vendor representative paired up with one of the top technologists at a large MSO for an hour. That's the kind of interaction you can't find anywhere else.
Light Reading: What are the next steps?
Dzuban: For the participants, it's important to remember that this is only the beginning of the process. Optimizing the value of the program means implementing every day the business and leadership principles that are core to the Tuck curriculum. How will this help them do their jobs better? How will it deliver more value to their companies?
As far as SCTE goes, you know we rarely let the grass grow under out feet. The first thing we did when the program was over was to look at ways that we can make it better next year. I think you’ll see news regarding next steps in the near future. You'll also see shortly other SCTE efforts to continue the conversations and interactions between this class, this impressive group of cable executives.
Light Reading: Are there plans underway to partner with other institutions?
Dzuban: We've got big plans for our Professional Development group. I think you’ll see programs with other colleges and universities in the near future. Our ultimate goal is to have learning opportunities at every level of the "suits to boots" workforce that can enhance the contributions of our members to the industry.
— The Staff, Light Reading Cable