Location Location Location!
Responding to questions about why U.K. consumers buying a service advertised as 8 Mbit/s broadband averaged only 2.7 Mbit/s, the BT man conceded that achieving speeds of 8 Mbit/s is pretty much impossible.
"Virtually no-one will get it. The laws of physics start applying as soon as it leaves the exchange and you would have to live on top of the exchange to get the full 8 megabits," he said.
So there we have it -- even living next door to a local exchange isn't going to give you the full enchilada. You actually need to be on the roof.
To read the whole article, check out Britain 'failing' net speed tests.
In the meantime, expect sales of ladders and climbing gear to increase in the U.K. as the bandwidth-hungry British population prepares to check out the BT spokesman's theory...
— Ray Le Maistre, Cable Broadband User, Light Reading