Ericsson Touts Full Service

STOCKHOLM -- Ericsson (NASDAQ:ERIC) is mapping the future of converged broadband by unveiling its full service broadband strategy, based on user convenience and operators' need for minimized risk and fast time-to-market.

The full-service broadband strategy positions Ericsson as partner of choice for operators to provide users with the maximum convenience - any service to any device, anywhere.

Through an offering that includes world-leading solutions such as HSPA and VDSL2, together with IMS, Ericsson is poised to lead the way in full service broadband.

Bert Nordberg, Executive Vice President, Sales & Marketing, Ericsson, says: "Once users experience the value of broadband at home, at work and on the move, there is no turning back; they will expect the same services regardless of where they are or which device they're using.

"This will mean true convergence from the user point of view - any service, any screen, anywhere. Convenience will lead to a full service broadband mass market."

Ericsson AB (Nasdaq: ERIC)

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