Brightcove Gets 90

5:20 PM -- Today on Contentinople:

• Brightcove announced a new partner ecosystem with more than 90 companies that integrated their products and services with the new Brightcove 3 platform.
  
  
• Execs at the Interactive Advertising Bureau conference today said if Web publishers want more cash for Internet video advertising, measuring the content's reach must become easier.
  
  
• CNN.com is using Copenhagen-based technology provider Octoshape Aps for its live stream page.

And in today's News Bits, the much-anticipated Yahoo layoffs are finally happening this Wednesday.

— The Staff, Contentinople