Boxee's Strong Start
Boxee spread the word Monday that D-Link Systems Inc. , which makes the box, has tagged Amazon.com Inc. (Nasdaq: AMZN) as its exclusive US pre-order partner. The product lists for $229.99, but Amazon is hawking it it for $199.99 -- still about $100 more than the retail price attached to the new iteration of Apple TV. (See Roku, Boxee Don't Fear Apple TV's Bite and Will Smaller Apple TV Spell Big Trouble for VoD?)
But that doesn't appear to be preventing people from ordering. There are no specific sales figures to cite, but Amazon has the Boxee Box listed as the fourth best selling product in the electronics category, outpaced by two Kindle models and a Garmin GPS navigator.
Boxee also revealed where consumers outside the US can initially buy the box, including France, Germany, Italy, and several other European countries.
The company also dropped news that it had switched from Nvidia Corp. (Nasdaq: NVDA)'s Tegra 2 platform to Intel Corp. (Nasdaq: INTC)'s CE4100 Atom processor, noting that's part of the reason it missed its earlier plan for a second-quarter launch. Boxee said the new chip offers better support for h.264 HD playback in 1080p format. Boxee still may tap Nvidia on the mobile front and use future generations of the Tegra platform. (See Will Intel Go Inside Cable Multimedia Gateways? )
— Jeff Baumgartner, Site Editor, Light Reading Cable