Staying with pay-TV theme, Market Strategies International's study of 926 consumers, ages 18-plus, suggests that consumers are cutting down on premium channels, VoD spending, and other pay-TV add-ons. The researcher found that consumers surveyed reported a $42 monthly savings on their cable bill from cutbacks.
Advanced advertising software specialist This Technology LLC has opened up a Denver office and hired a trio of cable vets: VP of Engineering John Mick; VP of Sales Sean Rooney; and VP of Software Architecture Bryan Santangelo. This Technology will retain its New York City office, but is opening a facility in Denver to contribute to the "important DAI [dynamic ad insertion] innovation taking place in the region." The Denver metro area also happens to be the new home of Canoe Ventures LLC , the cable operator joint venture that recently killed off its interactive ad business in favor of a VoD ad-insertion strategy. (See Cable's Canoe Sinks Interactive Ad Business .)