The world of the booth babe, it is fair to say, has been rent asunder by recent events in Los Angeles. Midriffs have been covered, skin-tight tops have been loosened and hem lines have plummeted.
The annual E3 fair at the hulking LA Convention Centre decided this year to enforce a long-standing, much-ignored rule: exhibitors must abide by the norms of common, adult decency. It was time, the show's organisers, the Electronic Software Association, had evidently decided, for the electronic games industry to move beyond the pimply puberty stage and ascend to full-blown family life.
- Organisers issued a handbook stressing the rules of the game to would-be exhibitors. "Material, including live models, conduct that is sexually explicit and/or sexually provocative, including but not limited to nudity, partial nudity and bathing suit bottoms, are prohibited on the show floor, all common areas, and at any access points to the show."
— Larry, Attack Monkey, Light Reading