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Boffo for EBIF

5:45 PM -- Perhaps the "enhanced" TV era is indeed underway.

Among recent evidence, the Comcast Media Center (CMC) is gearing up to offer Enhanced TV Binary Interchange Format (EBIF)-enabled ETV apps to cable affiliates; Verizon Communications Inc. (NYSE: VZ)'s tried it out; and SureWest Communications (Nasdaq: SURW) is giving it a go. (See Comcast Media Center Buffs Up for EBIF and SureWest Triggers EBIF Strategy .)

Now Time Warner Cable has agreed to license BIAP Systems Inc. 's ETV User Agent in support of the MSO's "advanced advertising" platform. (See TWC, BIAP Sign EBIF Deal.)

In addition to being a CableLabs spec, there's much for cable operators to like about ETV and EBIF. For starters, they're supposed to work on powerful new set-tops (like those that have the horsepower to do tru2way) as well as those billions and billions (OK, millions, anyway) of relatively feeble digital set-tops already deployed.

So scale is the name of the game early. And so is advanced advertising -- under the ETV heading.

And it's pretty safe now to assume that BIAP's tech has a seat within the Canoe Ventures cable J.V. ecosystem. (See Introducing 'Canoe Ventures' and Canoe Ventures Paddles Ahead.) Of course, it's not like one of the BIAP advanced advertising products listed in the press release, Canoe in a Box, was a dead giveaway or anything.

— Jeff Baumgartner, Site Editor, Cable Digital News

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