& cplSiteName &

Boffo for EBIF

Jeff Baumgartner
10/28/2008

5:45 PM -- Perhaps the "enhanced" TV era is indeed underway.

Among recent evidence, the Comcast Media Center (CMC) is gearing up to offer Enhanced TV Binary Interchange Format (EBIF)-enabled ETV apps to cable affiliates; Verizon Communications Inc. (NYSE: VZ)'s tried it out; and SureWest Communications (Nasdaq: SURW) is giving it a go. (See Comcast Media Center Buffs Up for EBIF and SureWest Triggers EBIF Strategy .)

Now Time Warner Cable has agreed to license BIAP Systems Inc. 's ETV User Agent in support of the MSO's "advanced advertising" platform. (See TWC, BIAP Sign EBIF Deal.)

In addition to being a CableLabs spec, there's much for cable operators to like about ETV and EBIF. For starters, they're supposed to work on powerful new set-tops (like those that have the horsepower to do tru2way) as well as those billions and billions (OK, millions, anyway) of relatively feeble digital set-tops already deployed.

So scale is the name of the game early. And so is advanced advertising -- under the ETV heading.

And it's pretty safe now to assume that BIAP's tech has a seat within the Canoe Ventures cable J.V. ecosystem. (See Introducing 'Canoe Ventures' and Canoe Ventures Paddles Ahead.) Of course, it's not like one of the BIAP advanced advertising products listed in the press release, Canoe in a Box, was a dead giveaway or anything.

— Jeff Baumgartner, Site Editor, Cable Digital News

(0)  | 
Comment  | 
Print  | 
Related Stories
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from The Bauminator
Google is going 'All in on a Gig' and exclusively selling uncapped, symmetrical 1Gbit/s service starting at $70 a month, the same price as it's been since 2012.
Light Reading's Jeff Baumgartner and Alan Breznick discuss the key themes from Cable Congress and Cable Next-Gen Europe in Berlin, finding there's a renewed focus on 1-Gig speeds and the fixed mobile network.
Disney says there's 'no indication of a security breach on Disney+,' as it appears that some accounts have been compromised when consumers use the same credentials and passwords across multiple online accounts.
Programmer looking at direct-to-consumer streaming service that would aggregate Discovery's programming and target US consumers who don't subscribe to pay-TV.
The hemorrhaging of the US pay-TV industry isn't just bad. It's scary bad. Happy Halloween, everyone!
Featured Video
Upcoming Live Events
March 16-18, 2020, Embassy Suites, Denver, Colorado
May 18-20, 2020, Irving Convention Center, Dallas, TX
All Upcoming Live Events