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Boardwatch Launches OSS Brand Survey

Light Reading's sister site, Boardwatch, has launched a branding survey that will help create a taxonomy of the OSS (operations support system) sector and ultimately rank telecom software companies in terms of brand awareness among their operator customers.

The first step in this process is the publication of a report that takes a first stab at defining product categories and companies operating in each of these markets (see Who Makes What: OSS).

Readers are invited to dive in and propose modifications, additions and deletions -- not just to the lists of vendors but also to the categories themselves.

The goal is to repeat an exercise under way on Light Reading, where readers are helping to refine a taxonomy of telecom equipment (see Who Makes What: Equipment 2003).

Once that process is completed, we will use the categories and vendor lists as the basis for a brand awareness survey to discover how vendors are viewed by their target audience.

The results will be published later this year and will provide the framework for future Boardwatch product surveys. Over to you…

— Ray Le Maistre, International Editor, Boardwatch

digits 12/4/2012 | 11:46:25 PM
re: Boardwatch Launches OSS Brand Survey If anyone wants to make some suggestions, then please use the message boards of the 'Who Makes What: OSS' report on Boardwatch.

Alternatively, if you'd rather not go public, you can always email me at
[email protected]

Thanks
Ray Le Maistre
Boardwatch
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