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Mobile commerce

Blyk Bits

12:40 PM -- Blyk -- the U.K.'s "free" ad-funded mobile service provider for youngsters (16-24 year olds) -- has 200,000 subscribers (or "members," as Blyk calls them) after one year of operation, said co-founder and CEO Pekka Ala-Pietilä at an analyst briefing in London today. The startup's goal had been to reach 100,000 members by this time. (See Blyk Preps Summer Launch, Blyk's Ad-Funded Service Hits UK, and Blyk Claims 100K Members.)

Blyk plans to expand into Belgium, Germany, Spain, and the Netherlands next year. (See Blyk Goes Dutch.)

That's certainly a respectable start. But if the business model is so good, why is no one else doing it?

— Michelle Donegan, European Editor, Unstrung

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