RA'ANANA, Israel -- Orca Interactive Ltd. (LSE:ORCA), a market pioneer in providing IPTV middleware and applications, today announced that it is first to market with a unique combined IPTV and WebTV solution. Orca is delivering its innovative new WebTV technology to Blockbuster Israel, enabling the leading content provider to deliver advanced digital content services to its subscribers.

Expanding on Orca Interactive’s cutting edge RiGHTv middleware platform with all-new capabilities, the combined IPTV and WebTV solution supports both managed and unmanaged environments, eliminating boundaries to help service providers expand their customer base and market reach. IPTV service providers will also be able to broaden offerings to existing subscribers with anytime, anywhere TV services for on-the-go digital content over mobile PCs. In addition, content offerings can be extended beyond IPTV to enable WebTV, diverse multimedia, niche content and user generated content (UGC).

Orca’s new WebTV offering, founded on the company’s extensive IPTV expertise, includes progressive download and push VOD capabilities over PCs and STBs, in addition to other services such as PVR, home media and high definition television based on VOD push. The combined IPTV and WebTV platform supports the new WebTV capabilities alongside IPTV services such as video-on-demand and live television. The WebTV-powered RiGHTv middleware platform continues to provide connectivity to OSS/BSS systems, enabling service providers to efficiently operate both services.

“This announcement marks a new era for Blockbuster Israel, driving us to the forefront of next-generation video services and demonstrating our market leadership. Breaking new ground with a cutting-edge Web service, we can now deliver the latest movies and television series directly to subscribers’ homes through an advanced digital platform,” commented Ofer Lowy, Chairman of Blockbuster Israel. “Orca’s unique solution powers high quality interactive TV and digital content services, so that our subscribers can benefit from a triple bundle of local branches and vending machines, Web content and a full IPTV package in the future.”

“We are thrilled to launch our revolutionary WebTV offering, while enabling Blockbuster Israel to deliver advanced digital content services,” said Haggai Barel, CEO of Orca Interactive. “WebTV can help IPTV players today protect their market share and maintain a competitive edge. As the first to market with this unique combined IPTV and WebTV solution, Orca is yet again pioneering the future of IPTV – this time leading the market towards total convergence of managed and unmanaged services for top-notch home entertainment.”

Orca Interactive Ltd.