BlackBerry App Store Approaches
With Apple's App Store seeing unprecedented success and bringing mobile applications to the forefront, RIM is calling for developers around the globe to populate its store for the expected launch in March.
"The market for BlackBerry applications is growing at a phenomenal rate and the application storefront will offer you the exciting opportunity to showcase your applications to millions of BlackBerry smartphone users," the company said on its Web site. "It will provide consumers with greater choice, and enhanced application discovery."
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— Marin Perez, InformationWeek