4:15 PM -- Today on Contentinople:

  • Attempting to challenge Google, Microsoft is launching a new search engine called "Bing," which will go live in June 3. The software giant has a long way to go: In third place, it had an 8.2 percent share of all search queries in April, compared to Google's 64.2 percent share.

  • Hulu has introduced a new desktop application, designed for that "lean-back viewing experience for your personal computer," intended to compete with third-party providers like Boxee.

  • Best Buy has stepped up its focus on digital distribution, first buying Napster in September and now teaming up with Fuse Capital to manage a new digital media fund.
And in today's News Bits, Yahoo CEO Carol Bartz says the company would need "boatloads of money" to consider a Microsoft search deal.

— The Staff, Contentinople

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