CUPERTINO, Calif. -- Atreus Systems™, a service fulfillment leader in IP services and applications, has appointed Andrea Baptiste, formerly EVP of marketing and business development at Atreus, to the position of chief executive officer. In this role, Baptiste will lead the strategic direction of Atreus’ flagship products, the xAuthority™ Service Fulfillment OSS Solution for wireline and wireless service providers and the xAuthority™ Identity and Provisioning Solution for government and commercial enterprises.

"We are thrilled to have an executive with Andrea’s vision, business acumen, and industry knowledge at the helm of Atreus," said Leo Lax, chairman of the board, Atreus Systems. "Andrea’s impressive customer and partner successes at Atreus are a testament to her strong leadership and operational execution skills. Her proven track record of driving businesses through remarkable growth and profitability coupled with her successes in building equity and market value made her an obvious choice to lead Atreus into its next stage of growth."

Baptiste, currently a member of Atreus’ Board of Directors, brings more than fifteen years of experience in the communications industry to Atreus. In her previous role as EVP of marketing and business development at Atreus, Baptiste successfully led and completed three rounds of venture capital financing totaling $22 Million US. During her tenure in this position, Baptiste secured major RFP wins, partnerships, and OEM agreements with carriers, Tier 1 incumbent operations support system vendors, leading systems integrators, and global telecom equipment vendors.

Prior to co-founding Atreus Systems, Baptiste was an early member of Cambrian Systems, a metro DWDM equipment vendor that was acquired by Nortel Networks for $300 Million US within two years of the company’s inception. At Cambrian, Baptiste was responsible for global marketing and business development where she successfully developed strategic marketing programs that targeted the world’s largest providers of local telecommunications services, competitive local carriers, and wireline and wireless service providers.

Baptiste has established a solid track record in revenue generation, building teams, and in launching strategic marketing programs, while delivering quality products quickly and profitably. A veteran executive in telecommunications networking, operations management, network and service management, and mobile communications, Baptiste has held positions at Cambrian Systems Corporation, CrossKeys Systems Corporation, TeleSat Mobile Inc., and Newbridge Networks Corporation. Baptiste holds a B.A. Sc. (Honours, Applied Science in Electrical Engineering) from Queen’s University in Kingston, Ontario, Canada and has achieved accreditation as a Professional Engineer of Ontario.

“Atreus has developed an industry-leading IP service creation and activation product portfolio and has assembled an exceptional management team that possess the drive and experience necessary to be successful in the industry," said Andrea Baptiste, President and CEO, Atreus Systems. “I look forward to continuing to work with the team as the company moves ahead with dynamic plans to expand globally with products and services that meet the IP service delivery needs of carrier, service provider and enterprise customers.”

Atreus Systems Inc.