AT&T Nudges Prepaid Customers to LTE
Prepaid customers may be most concerned with value for their money, but that no longer means they aren't interested in using mobile data, especially with LTE making it more palatable. With that in mind, AT&T has spied an opportunity to eke more revenues from its lower-value prepaid customer base by offering up more data for less and encouraging greater usage. It's a smart strategy in the hotly contested prepaid space. Verizon Wireless confines prepaid users to its 3G network, but also offers a $60 plan for 2GB, as well as a $70 plan for 4GB. Sprint Nextel Corp. doesn't yet have a comparable LTE network to speak of, but has been aggressive in prepaid, offering a variety of plans via subsidiaries. Both Boost Mobile and Virgin Mobile offer prepaid services on LTE. — Sarah Reedy, Senior Editor, Light Reading