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At the Buzzer

4:45 PM -- A few things you should see before heading home to watch more basketball:

  1. No, Verizon's not going to miss a chance to suggest how the government should spend the some $7 billion in Recovery Act funds. Why is it that Verizon doesn't come to mind when I think "rural broadband rollouts"?


  2. Are widgets going to revolutionize TV? Some are saying so in the headlines, but we should tap the brakes a bit. Early efforts like AT&T's U-Bar are slow and horrible. More evolved attempts at widgetry, I've been told, will allow consumers to, for instance, browse Hulu.com content with their current TV service. But in that specific case, lots of NBC Universal content is available via VoD, for free, so why bother with the widget?

    Show me a TV widget with a real business model behind it and I'll highlight it right here.

  3. Telcos: Take those old circuit switches and make them into modern fossils. Then sprinkle them across the lawn of your corporate campus as conceptual art. Just a suggestion…

  4. I was going to write something about Huawei here, but I can't find my notebook. Or my pen. Or my wallet. Hey, what's going on here?

  5. Here's why our Cable Digital News site editor has a lampshade on his head (today).

— Phil Harvey, Editor-in-Chief, Light Reading

Scott Raynovich 12/5/2012 | 4:08:15 PM
re: At the Buzzer


I use widgets all the time on FioS -- my only gripe is that they don't have any more of them. For example, the traffic widget is great -- you punch a button on the remote and it brings up a metro NYC traffic report including the tunnels. The other most useful widget is the weather widget.




Another point, something about widgets must be attractive because when my kids discovered the buttons for themo n the remote, they can't resist bringing them up. It cracks them up. So they score high on the 6-year-old indicator.




 




 


DCITDave 12/5/2012 | 4:08:15 PM
re: At the Buzzer


My experience hasn't been as great (and I don't have FiOS), so I may be wrong. But I think folks in this industry do tend to overestimate how much interactivity we require at the TV.




The most successful widgets, that I've heard of, are just piping in different types of customized content -- they're not necessarily interactive at all.




ph


paolo.franzoi 12/5/2012 | 4:08:13 PM
re: At the Buzzer


 




I will stand by my comment that we have highly successful, unbelievably popular interactive video offerings.-á They go by names like:-á World of Warcraft, Call of Duty 4, HALO, Command and Conquer, ya da ya da ya da.




seven




 


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