Are You Experienced?
I never ever think about browsing the Internet or watching a video on my mobile phone. Which means that the hordes of vendors and operators talking about the importance of the "mobile experience" for users must be disappointed in me.
Yep, you cant't watch a press conference at the Mobile World Congress without someone dragging out the words "mobile exprience" in some snazzy phrase. Apparently it's important for users to have a complete mobile experience from phones, software, services, and network technologies.
Personally, I cringe whenever I hear people say it, I think its a terrible buzzword and is not what users want out of wireless at all. I don't want to think about experiencing mobile, I just want stuff to work without a hitch and for me not to notice my "mobile experience" at all. A mobile "experience" is generally a bad time for most users, redolent of dropped connnections and difficulties getting online.
And, as far as I recall, the person who started the "mobile experience" bandwagon rolling was former Motorola Inc. (NYSE: MOT) CEO Ed Zander. Given Motorola's rough ride over the last year, I would have expected operators and vendors to bury the buzzwords, not raise them. It seems, however, that this is not the case.
— Dan Jones, Site Editor, Unstrung