Is it just a case of developing better technology, or getting service providers to automate their business processes? These initiatives would certainly help, but I think something else is also needed – namely, some fresh thinking on the part of content providers.
Content providers are being very shortsighted about the Internet right now. Rather than looking for innovative ways in which they can use it to help their businesses grow, they’re treating it as a threat and trying to halt developments in their tracks. Case in point: They’re trying to defend the copyrights of the films and music they produce – and although that may sound like a perfectly reasonable thing to do (and they’ve won a few legal battles so far) there’s no doubt in my mind that they’re going to lose out in the long run.
Why's that? Because stopping breach of copyright on the Internet is practically impossible, as I hope to demonstrate in this column. It’s like King Canute trying to hold back a rising tide. It can’t be done, and content providers would be much better off recognizing this and finding ways to exploit the Internet, rather than fighting vainly against it.
To read the rest of the column, please go to: Service Provider Circle. — Geoff Bennett is Director of Light Reading's Training Division.