1:05 PM Making a differently colored case is more difficult than you thought

Dan Jones, Mobile Editor

July 23, 2010

1 Min Read
Apple's White Elephant

1:05 PM -- Apple Inc. (Nasdaq: AAPL) is still struggling to make the white iPhone 4. It put out a brief statement today:

White models of Apple's new iPhone® 4 have continued to be more challenging to manufacture than we originally expected, and as a result they will not be available until later this year. The availability of the more popular iPhone 4 black models is not affected.



Why on earth is it so hard to make a differently colored casing for the iPhone?

— Dan Jones, Pink Elephant, Light Reading Mobile

About the Author(s)

Dan Jones

Mobile Editor

Dan is to hats what Will.I.Am is to ridiculous eyewear. Fedora, trilby, tam-o-shanter -- all have graced the Jones pate during his career as the go-to purveyor of mobile essentials.

But hey, Dan is so much more than 4G maps and state-of-the-art headgear. Before joining the Light Reading team in 2002 he was an award-winning cult hit on Broadway (with four 'Toni' awards, two 'Emma' gongs and a 'Brian' to his name) with his one-man show, "Dan Sings the Show Tunes."

His perfectly crafted blogs, falling under the "Jonestown" banner, have been compared to the works of Chekhov. But only by Dan.

He lives in Brooklyn with cats.

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