Apple's Cult Lives On
You get used to this. I remember covering Apple Inc. (Nasdaq: AAPL) during some pretty bad times -- the Gil Amelio days. Any non-positive story brought out the hate mail from the Apple cult. That includes the neutral stories; we'd get letters asking why, in mentioning Apple peripherally, we didn't elaborate on how the Mac was bringing Utopia to the masses. Accusations of Microsoft Corp. (Nasdaq: MSFT) payoffs flew freely (never mind that our entire publication ran on Macs).
Even funnier, any faintly positive Apple stories brought out the haters, too, with letters bemoaning how only a brainwashed Mac acolyte would even bother writing stories about the doomed company.
Granted, this was more than a decade ago, and my memory probably exaggerates a bit. Our message-board traffic on the iPhone seems more rational and mature than what Alex is getting. But in an age where performance is measured by Web hits, I guess the moral is that I should be mentioning Apple in every story.
Can't you just see the headlines: "Nera Wins in Indonesia and Apple Sucks."
— Craig Matsumoto, Senior Editor, Light Reading