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Anti-Spam PR Is Spam?

Phil Harvey

1:00 PM -- I justed wanted to take this opportunity to point out that the following press release was caught in my spam filter:

Cloudmark Reports Up to 92% of Email Is Spam; Processing 3 Billion Messages per Day

Says Providers Must Increase Intelligence at the Network Edge to Outpace Growth

SAN FRANCISCO, CA -- (MARKET WIRE) -- 08/16/06 -- Cloudmark, provider of the world's fastest, most accurate messaging security solutions worldwide, says data indicates that 92% of all email now constitutes some form of "messaging abuse": annoying spam, phishing scams attempting to steal personal information, or email-borne viruses. With an installed base of more than 50 service providers worldwide and over 100 million protected mailboxes, Cloudmark now processes three billion messages per day…

With more than 90% of all email unwanted, service providers are wasting millions of dollars and other resources processing bad messages, ensuring accuracy in blocking bad messages or responding to complaints about those messages falsely identified as spam. Aside from the costs many are incurring to add dozens of servers to process spam, a staggering 50-70% of stored messages are typically unwanted mail, with storage costs typically exceeding $1M per year per service provider. A significant increase in customer service calls due to subscriber frustration and churn are among the most serious repercussions of not providing subscribers with adequate, accurate protection…

About Cloudmark, Inc.
Founded in 2001, Cloudmark Inc. offers unparalleled effectiveness in fighting spam, phishing and message-borne viruses. The carrier-grade design of Cloudmark's technology ensures the most rapid message processing with the least demand on network infrastructure. The Cloudmark methodology leverages an optimized combination of automation, human intervention and real-time reporting by millions of trusted and rated users in more than 160 countries. Cloudmark's award-winning solutions are marketed direct and through partners worldwide. A privately held, San Francisco-based company, Cloudmark sits on the board of directors of the Messaging Anti-Abuse Working Group, and the steering committee of the Anti-Phishing Working Group. For more information, visit www.cloudmark.com.

Media contact:
Liza Kurtz
[email protected]

Brenda Ropoulos
[email protected]

— Phil Harvey, Spam & Public Relations Editor, Light Reading

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