Customer Optimization – determines customer habits and usage to identify which selected new products and services can be tailored and offered to customers to increase their value.

Churn – identify and describe customers at risk of churning and possible causes, including quantification and analysis of the internal churn’s effect.

Social Value – establishes the effect of subscribers’ social networks on products and services and identifies and monitors 'influencers' to target them with customised marketing offers.

Monetisation – analyses customer behaviour and consumption patterns to discover how products and services can be priced to maximise their profitability.

SHAPE Telecom represents the evolution of WeDo Technologies’s previous churn prediction solution, Customer Value Broker; using the product experience to expand from solely churn to address SHAPE’s five key areas. It also offers synergies with RAID Telecom, allowing a RAID customer to accelerate the results attained with SHAPE and lower the Total Cost of Ownership (TCO) by implementing the two together.

“In today’s rapidly expanding telecoms market, WeDo recognised the growing need for CSPs to develop new services that address an increasing number of industry challenges, including high market penetration, price competition and a decline in customer loyalty,” said Tony Poulos, Market Strategist, WeDo Technologies. “SHAPE Telecom was designed with the main goal of determining cost and profitability at customer and plan levels and, at the same time, delivering segmentation models for target campaigns that address both customer value growth and customer satisfaction. SHAPE Telecom offers self-service analytics, without the need to rely on data scientists or IT.”

WeDo Technologies