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Analytics Systems

Eurobites: Sky Invests $10M in Ad Analytics Firm

Also in today's EMEA regional roundup: SFR's new grand fromage; taxing times for Google and others in UK; Olive secures funding.

  • Sky , the pay-TV and broadband provider active in several European markets, has invested $10 million in DataXu, an analytics firm based in Boston, Mass. DataXu works with advertisers and media agencies to help them better reach consumers across all their devices. Sky has invested a lot of time and effort into developing its advertising-related technology -- in 2014 it launched AdSmart, a product that helped niche brands advertise more effectively by serving different ads to different households watching the same program. This week is a significant one for Sky because, as the Daily Telegraph reports, on Friday it is due to announce the pricing for its new and much-trumpeted set-top box, Sky Q, along with its half-year results. (See Eurobites: OTT Feel for Sky's New Set-Top.)

  • French mobile operator SFR, which now forms one part of Numericable-SFR , has appointed Michel Paulin as its new director general. Paulin has previously worked for France Telecom, Bull and Médi Télécom S.A. (Méditel) , among others.

  • The UK's taxation authority, HM Revenue & Customs (HMRC), is to change the way it taxes telecom companies in a bid to stop criminals from carrying out VAT (value added tax) fraud, reports the Financial Times (subscription required). As from this week, the responsibility for collecting VAT will be changed from the wholesale suppliers of telecom services to their customers.

  • In other UK tax matters, it looks like Google (Nasdaq: GOOG)'s offer of £130 million ($185.2 million) in back taxes to HMRC will do little to silence the critics who say it is not paying its fair share to the government coffers. As Reuters reports, the chairwoman of the Public Accounts Committee has said she will summon the search giant to explain how its "cosy deal" was arrived at.

  • Telefónica and Switzerland's Sunrise Communications AG have extended their 2011 partnership agreement until further notice. The agreement, part of the Telefónica Partners Program, covers areas such as the exchange of expertise and joint procurement of goods and services.

  • Olive Communications, which supplies unified communications systems to UK firms, has secured a £15.3 million ($21.08 million) funding package from BGF and Barclays. Olive's revenues were just shy of £30 million ($42.7 million) in the most recent financial year.

  • Today's Guardian is fanning the flames of the row about whether BT Group plc (NYSE: BT; London: BTA) should be split up from its Openreach network access unit. It details the plight of a woman in rural Wales who was charged £20,000 ($28,500) for having a 700-yard phone cable laid between her house and the exchange. After the Observer newspaper challenged the charge, Openreach admitted there had been an error, blaming the mistake on its "automated system." (See BT Monopoly Costs UK $15.7B Annually – Politicians.)

    — Paul Rainford, Assistant Editor, Europe, Light Reading

  • thebulk 1/26/2016 | 12:52:09 AM
    Google Tax I wonder how long it will take for the google tax deal to actually be settled. I would imagine they will just drag it out as long as possible and then pay a small fine at the end.
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