CAMBRIDGE, U.K. -- In an effort to enhance competition and improve customer satisfaction, telecoms regulators in many countries worldwide have already introduced mobile number portability (MNP), but flawed implementation has led to very low take-up according to a new report, Mobile Number Portability: strategies for operators and regulators, published by Analysys, the global advisers on telecoms, IT and media (http://research.analysys.com)

Key findings from the new report include:

"One of the biggest barriers to MNP is that customers do not realise it is available", according to co-author Alastair Brydon. "Even with the best technical solutions and processes in place, if regulators and operators do not publicise it then it will fail."

The new report evaluates the impact of MNP on the mobile industry so far, for example in terms of churn and pricing. It demonstrates that the full benefits of MNP come only when it is implemented effectively and taken up by a substantial proportion of churning customers. Using a variety of case studies to illustrate best practice, the report defines the actions that regulators must take to achieve success with MNP.

Analysys