'All You Can Eat' Is Off the Menu
According to a recent Pyramid Research report, which notes that "unlimited data plans are not sustainable in the long term," carriers need to introduce new pricing models. These include tiered offerings based on data usage (the AT&T option), time spent connected (the Telecom Italia (TIM) option), and limits based on the time of day, to shift traffic from peak daytime to off-peak nighttime and weekends (the SFR option).
But that's just the first step. Operators then need to take further action, for example, ensuring ongoing communication with their customers to make sure they know what their limits and costs are, and to segment the market with an array of plans that are tailored to different types of users.
Check out Pyramid's report, Mobile Data Pricing Plans: How Operators Can Escape the All You Can Eat Trap, for more details.
— Ray Le Maistre, International Managing Editor, Light Reading