Comment (0)Euro RSCG has landed Alcatel Lucent's global rebranding assignment following a review, sources said. The Paris office of the Havas-owned agency bested undisclosed finalists. The projected global media spend for the assignment is $125 million, per sources.— Phil Harvey, Ad Scratch Editor, Light Reading
Canada's Supreme Court will allow its government to proceed with extradition hearings against Huawei CFO Meng Wanzhou, who is accused by US authorities of fraud and sanctions violations.
Light Reading's Iain Morris and Phil Harvey discuss this latest move in the US vs. Huawei, and Morris reports on Huawei's initial reaction, what we should expect next and how this could ricochet and affect Apple and others.
Light Reading's Mike Dano says that Microsoft's recent acquisitions of Affirmed Networks and Metaswitch signal that the company has bigger plans than just finding more stuff to sell to telcos.
Some states are opening up and that means we're seeing a shift in broadband traffic patterns (again). To get a handle on what's happening, we follow up with Plume CMO Todd Grantham.
With Red Hat, IBM has the software, expertise and corporate philosophy it can adopt and sell to telcos to make every part of the company a cloud business.
