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Alcatel's Ad Budget

10:50 AM -- From The Philter's Media Spend file, Adweek has uncovered some details on what the combined entity Alcatel Lucent will be spending on propaganda in the near future:
Euro RSCG has landed Alcatel Lucent's global rebranding assignment following a review, sources said. The Paris office of the Havas-owned agency bested undisclosed finalists. The projected global media spend for the assignment is $125 million, per sources.

— Phil Harvey, Ad Scratch Editor, Light Reading

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