Akamai Buys acerno, Aggregates Ad Data

Akamai Technologies Inc. (Nasdaq: AKAM) continues to look for ways to add value in an increasingly commoditized business -- this time with the purchase of targeted ad company acerno Inc. for $95 million in cash.

New York-based acerno was founded in 2004 and has about 45 employees. acerno adds value to advertisers by aggregating anonymous shopping and purchase data from a number of cooperating retail outlets and product manufacturers. By combining that data with advanced analytics, acerno can give advertisers a better idea of who's buying what, enabling them to go after the right consumers.

Continue reading: Contentinople.

— Ryan Lawler, Contentinople
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