TORONTO – Joy Baer, a founder, entrepreneur and growth leader at the intersection of technology, media and advertising, has joined the board of directors of Firstlight Media.

Baer, who has helped to drive digital transformations within Fortune 500 and large media and technology firms globally throughout her career, has a track record of success as a catalyst for tech, business, and market innovation. As a member of the Firstlight Media board, she will provide additional expertise as the company continues to evolve its cloud-native platform to capitalize on new content and monetization opportunities, including advertising.

Baer began her career in media and technology before founding and serving as CEO of Spot Buy Spot, a developer of enterprise software solutions for large media companies, which she sold to Comcast five years later. Until 2020, Baer led Freewheel Advertisers, part of Comcast's Freewheel organization.

Baer serves on the board of the International Women's Forum, has held multiple leadership positions with the Economic Club of Chicago and advises multiple companies throughout the technology and media space.

Read the full announcement here.

Firstlight Media