NEW YORK -- This Technology, Inc., a leading provider of software solutions for dynamic video advertising insertion (DAI), today announced a $7.5 million Series A financing round. The financing, led by General Catalyst Partners, follows This Technology’s success in developing a market-defining product portfolio and demonstrating continued profitability based on an expanding customer base, which includes Comcast, Verizon, NBCUniversal and ABC. In parallel with the financing, General Catalyst Partners’ Neil Sequeira has joined the company’s board of directors. This Technology will use proceeds from the round for general corporate purposes, including expansion of the company's market leading development and support resources.

“As a self-funded startup, This Technology brought a smart mix of products to market, proving itself viable to an extremely discerning customer base and achieving profitability,” said Sequeira. “This is exactly the kind of entrepreneurship and track record we look for when making a growth equity investment and we’re confident that additional resources will enable This Technology to continue delivering innovative solutions that will dominate the market.”

This Technology LLC