Philippines' Globe Telecom establishes AI business unit

The Filipino mobile carrier wants to have a unified approach in the way the company deploys AI in its business operations.

Gigi Onag, Senior Editor, APAC

May 30, 2024

2 Min Read
Philippines' Globe Telecom
(Source: Globe Telecom)

Filipino mobile operator Globe Telecom has created a new business unit solely focused on artificial intelligence, with the aim of seamlessly integrating the technology into its operations.

Dubbed as Globe's AI Development and Enablement Group (AIDE), the new business unit is set to formally start on June 1. It is tasked to spearhead the mobile carrier's AI initiatives, focusing on strategic AI planning, development, business integration and governance.

Furthermore, AIDE will be responsible for deploying AI in Globe's business operations, service delivery and customer experience.

"The emergence of AI signals a pivotal shift, promising to revolutionize the way we do business and serve our customers," Ernest Cu, Globe president and CEO, said in a stock exchange filing on Wednesday.

Unifying AI initiatives under one roof

Cu pointed out that different teams across the company have ongoing AI initiatives.

AI is at various stages of implementation in internal processes such as credit and collection, financial reports and procurement contracts. Globe has also started using AI for customer care and credit scoring.

"It is imperative that we move forward with unified intent and renewed vigor to navigate these new technological frontiers swiftly," said Cu.

Anton Bonifacio has been appointed to head the new business unit, serving as Globe's first Chief AI Officer. Bonifacio is also the mobile carrier's chief information security officer.

"The creation of AIDE signifies a strategic investment in our technological capabilities and a concerted effort to integrate AI seamlessly into our operations," Bonifacio said.

He added: "We are committed to fostering a culture of innovation and responsible AI use, ensuring that our advancements not only drive business growth, improve service delivery, and enhance customer experience, but also adhere to the highest standards of governance and compliance."

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About the Author(s)

Gigi Onag

Senior Editor, APAC, Light Reading

Gigi Onag is Senior Editor, APAC, Light Reading. She has been a technology journalist for more than 15 years, covering various aspects of enterprise IT across Asia-Pacific.

She started with regional IT publications under CMP Asia (now Informa), including Asia Computer Weekly, Intelligent Enterprise Asia and Network Computing Asia and Teledotcom Asia. This was followed by stints with Computerworld Hong Kong and sister publications FutureIoT and FutureCIO. She had contributed articles to South China Morning Post, TechTarget and PC Market among others.

She interspersed her career as a technology editor with a brief sojourn into public relations before returning to journalism, joining the editorial team of Mix Magazine, a MICE publication and its sister publication Business Traveller Asia Pacific.

Gigi is based in Hong Kong and is keen to delve deeper into the region’s wide wild world of telecoms.

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