Motorola is demonstrating the use of large action models in its 'moto ai' service to understand users' environments, learn from their behavior and provide personalized responses, and translate natural language into actions.
Many new AI features launched with smartphones this summer focused on image editing and text generation. Motorola is taking a mixed approach to AI features so smartphone customers can use AI to create content and assist in everyday tasks.
Motorola debuted its moto ai service, which is still in the beta phase, at Lenovo Tech World '24 this week. The company is demonstrating its use of large action models (LAMs) in moto ai to understand users' environments, learn from their behavior and provide personalized responses, and translate natural language into actions.
"The result is a contextually-aware personal assistant, delivering human-like interactions through natural language," said Motorola in a statement.
In the demo, Motorola showed how a user could say "order me an iced americano," and moto ai would place the order at a local coffee shop and let the user know when it's available for pickup. The company said this technique could also apply to other frequent actions such as requesting ride share services. The user could state where they're headed, prompting moto ai to access their location to confirm the ride and share relevant information with the user such as driver details and the pick-up location.
"As the LAM learns a user's habits and preferences, the more useful it becomes. In the future, it could automate daily tasks like alarm setting, morning coffee orders, playlist selections and more," said Motorola.
Investing in AI features
Additional moto ai features include summaries of personal communications, assistance in recalling instructions, and transcriptions and summaries of conversations. Moto ai also uses a large language model (LLM), a deep learning model trained on text data, to gather key details and context from content, but these are saved per the user's request and stored locally on the device to address privacy and security considerations.
It's a critical time for smartphone vendors to invest in AI features on their devices. Generative AI (GenAI) smartphones are forecast to experience a meteoric rise this year, with the market expected to grow by 344% and capture 18% of the total smartphone market by year-end, according to research group IDC.
In a recent report, Canalys forecasted that 16% of global smartphones shipped this year will be AI-capable, and that number will rise to 54% by 2028.
Motorola said it plans to issue beta invites to test moto ai later this year. Moto ai will also eventually be available on Razr Plus 2024 smartphones, according to Android Central.
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