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The collaboration will bring ChatGPT capabilities to Kakao's core services in South Korea, as well as spur the development of localized AI products for the domestic market.
South Korea's Kakao and OpenAI today announced a strategic collaboration to bring ChatGPT capabilities to the popular KakaoTalk messaging platform, among other key services.
This is the second major alliance that OpenAI has clinched in Asia this week, following its joint venture partnership with Japan's SoftBank.
"Kakao is committed to securing the best AI technology and turning all imaginable AI-era services into reality," Shina Chung, CEO of Kakao, told reporters at a press conference held in Seoul.
With a 97% market share in South Korea, the KakaoTalk messaging app has expanded its services to include e-commerce, payment and gaming.
As part of the collaboration between the two companies, advanced models from OpenAI will be incorporated into Kanana, an innovative new service from Kakao, which uses an AI agent to deliver personalized, contextual answers.
In addition, Kakao will deploy ChatGPT Enterprise across its organization to improve workflows.
Developing localized AI products
Kakao and OpenAI also announced plans to collaborate on the development of localized AI products for the South Korean market.
“Beyond simply leveraging the latest AI advancements, this partnership underscores our effort to codevelop AI products tailored for Kakao’s 50 million users,” Chung said, as quoted by The Korean Herald.
According to Chung, the two companies have been in talks since September of last year to form a strategic partnership in a variety of areas.
"I hope we figure out how to build many future products that make people buy better, that they depend on, and we can figure out a way to work on some of that scientific advancement [in medical science and education]," said Sam Altman, CEO of OpenAI, as quoted by the Korea JoongAng Daily.
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